TY  - BOOK
AU  - Aaker,David A.
TI  - Developing Business Strategies
SN  - 0471557226 
U1  - 658.4012 23
PY  - 1992///
CY  - New York
PB  - Wiley
KW  - Strategic planning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -