Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong 
 - 6th ed 
 - New Delhi :  Prentice Hall Pvt Ltd,  1994 
 - xix, 692 & multiple pages :  ill. ;  28 cm 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>8120309308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP