Sarathy, V. Partha. <br/><br/>
The changing face of advertising / 
V. Partha Sarathy. 
 - 1st ed. 
 - India :  The ICFAI University Press,  2005 
 - vii, 183 p. :  figs, ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The changing face of advertising
<br/><br/><label>Dewey Class. No.: </label>302.234  / SAC