TY  - BOOK
AU  - Boone,Louis E.
AU  -  Kurtz,David L.
TI  - Contemporary marketing
SN  - 0030753643
U1  - 658.8  
PY  - 1992///
CY  - Fort Worth, TX
PB  - Dryden Press, 
KW  - Marketing
N1  - Includes index
ER  -