Bovee, Courtland L.  <br/><br/>
Contemporary Advertising / 
Courtland L. Bovee and William F. Arens 
 - 4th ed 
 - Homewood, IL :  Irwin,  1992 
 - xxxi, 718 & multiple pages  ill. ;  28 cm 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>025609196X 9780256091960 
<br/><br/><label>LCCN: </label>91028798  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BOC