Belch, George E.  <br/><br/>
Introduction to advertising and promotion management / 
George E. Belch, Michael A. Belch 
 - 1st ed 
 - Homewood :  Irwin,   1990 
 - xxix, 770 p. :  ill. ;  29 cm. 
<br/><br/> Includes bibliographical references and Indexes. 
<br/><br/><label>ISBN: </label>9780256079722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Introduction to advertising and promotion management
<br/><br/><label>Dewey Class. No.: </label>658.1  / BEI