TY  - BOOK
AU  - Simon,Leonard S.
AU  - Freimer,Marshall
TI  - Analytical marketing
T2  - The Harbrace series in business and economics
SN  - 0155026453
U1  - 658 
PY  - 1970///
CY  - New York
PB  - Harcourt, Brace & World
KW  - Marketing
N1  - Includes bibliographical references
ER  -