Aaker, David A. <br/><br/>
Marketing Research / 
David A. Aaker, V Kumar and George S. Day 
 - 6th ed 
 - New York :  John Wiley & Sons Inc,  2002  2000 
 - xxx, 776 p. :  ill. ;  24 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9971512629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAM