TY  - BOOK
AU  - Rangan,V.Kasturi
AU  -  Shapiro,Benson P.
AU  -   JrMoriarity,Rowland T.
TI  - Business Marketing Strategy : : Cases, Concepts and Applications 
SN  - 025616911-X
U1  - 658.802 
PY  - 1995///
CY  - Harvard
PB  - Irwin
KW  - Marketing
N1  - Includes indexes
ER  -