Rangan,  V. Kasturi  <br/><br/>
Business Marketing Strategy :   Cases, Concepts and Applications / 
V. Kasturi Rangan,  Benson P. Shapiro and  Rowland T.  Moriarity Jr. 
 - 1st ed 
 - Harvard :  Irwin,  1995 
 - xiv, 850 p. :  ill. ;  24 cm 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>025616911-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / RAB