TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic Marketing: A Managerial Approach 
SN  - 0256068658
U1  - 658.8 23
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Export Marketing
N1  - Includes bibliographical references (p. 678-701)
ER  -