McCarthy, E. Jerome <br/><br/>
Basic Marketing :  A Managerial Approach / 
E. Jerome McCarthy and William D. Perreault. 
 - 1st ed. 
 - Homewood, IL :  Irwin,  1990. 
 - xviii, 734 p. :  col. ill. ;  27 cm. + 
 - Irvin series in marketing .
<br/><br/>Includes bibliographical references (p. 678-701). 
<br/><br/><label>ISBN: </label>0256068658 9780256068658 
<br/><br/><label>LCCN: </label>89035299  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Export Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB