Buell, Victor P. <br/><br/>
Marketing Management :  A Strategic Planning Approach / 
Victor P. Buell. 
 - 1st ed 
 - New York :  McGraw-Hill,  1984. 
 - xxi, 682 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 666-672. 
<br/><br/><label>ISBN: </label>0070088659 
<br/><br/><label>LCCN: </label>83019970  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / BUM