McCarthy, E. Jerome <br/><br/>
Essentials of Marketing / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 1st ed. 
 - Homewood, IL :  Irwin,  1991. 
 - xvii, 526 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 487-506) and indexes. 
<br/><br/><label>ISBN: </label>0256093237 9780256093230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / NCE