Kotler, Philip  <br/><br/>
Marketing for Hospitality & Tourism / 
Philip Kotler, John T. Bowen and James C. Makens 
 - 5th ed 
 - India :  Pearson,  2013 
 - xxiii, 683 p. :  ill. ;  27 cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9788131759349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Hospitality & Tourism
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM