TY  - BOOK
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing
SN  - 0256033005
U1  - 658.8 
PY  - 1985///
CY  - Ill.,
PB  - R.D. Irwin, Homewood, 
KW  - Essentials of marketing
N1  - Includes bibliographical references and index
ER  -