Cravens, David  <br/><br/>
Strategic Marketing / 
David Cravens, Nigel Piercy 
 - 8th ed 
 - India,  Tata McGraw-Hill,  2016 
 - 744 p. :  tables, figs, pictures. ;  26 cm 
<br/><br/>Includes index.  
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRS