Chisnall, Peter M.

Marketing research / Peter M. Chisnall. - 3rd ed. - London ; New York : McGraw-Hill, 1986. - x, 352 p. : ill. ; 25 cm. - The McGraw-Hill marketing series .

Includes bibliographies and index.

0070841551 9780070841550

86000899


Marketing research.

658.83 / CHM