Chisnall, Peter M. Marketing research / Peter M. Chisnall. - 3rd ed. - London ; New York : McGraw-Hill, 1986. - x, 352 p. : ill. ; 25 cm. - The McGraw-Hill marketing series . Includes bibliographies and index. ISBN: 0070841551 9780070841550 LCCN: 86000899 Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / CHM