TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J. 
TI  - Marketing Perspectives from Busainess Week to Accompany: Fundamental of Marketing 
SN  - 0070609659
U1  - 658.8 
PY  - 1991///
CY  - New York
PB  - Mcgraw-Hill Company Pvt Ltd
KW  - Marketing
ER  -