TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Marketing Management: Strategies and Programs 
SN  - 0071133224
U1  - 658.8 23
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes Index
ER  -