Guiltinan, Joseph P. <br/><br/>
Marketing Management :  Strategies and Programs / 
Joseph P. Guiltinan and Gordon W. Paul. 
 - 5th ed. 
 - New York :  McGraw-Hill,  1994. 
 - xvi, 480 p. :  col. ill. ;  24 cm. 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>0071133224 9780071133227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUM