Schiffman, Leon G.  <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar 
 - 12th ed 
 - India  Pearson,   2019 
 - xxix, 670 p. :  pictures. figs, ;  26 cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.88  / BRB