Kotler, Philip  <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller. 
 - 12th ed. 
 - New Delhi,  Prentice-Hall of India Private Ltd.,  2006 
 - xxxvii,729 p.  : pictures. ;  29 cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9788120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM