Burgelman, Robert A Strategic Management of Technology and Innovation / Robert A Burgelman, Modesto A. Maidique, Steven C. Wheelwright - 2nd ed - USA : Irwin, 1996 - 913 p. : il . ; 26 cm Includes Index ISBN: 0256091285 9780256091281 Subjects--Topical Terms: Strategic ManagementTechnology Dewey Class. No.: 658.514 / BUS