Zeithaml, Valarie A.  <br/><br/>
Services Marketing :  Integrating Cusatomer Focus Across the Firm / 
Valarie A. Zeithaml, Mary Jo Bitner 
 - 3rd ed 
 - London :  Mcgraw-Hill Company Pvt Ltd,  2003 
 - xviii, 668 p. :  ill. ;  25 cm 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0071199144 9780071199148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZES