TY  - BOOK
AU  - Grossman,Ann
TI  - The marketer's guide to media vehicles, methods, and options: a sourcebook in advertising and promotion 
SN  - 0899302661 
U1  - 301.23 19
PY  - 1987///
CY  - New York
PB  - Quorum Books
KW  - Advertising media planning
N1  - Includes bibliographi and index
ER  -