TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary,Jtauth
TI  - Principles of marketing
SN  - 8120328256
U1  - 380.1 23
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -