Eastman, Susan Tyler. <br/><br/>
Broadcast/cable programming :  strategies and practices / 
Susan Tyler Eastman, Sydney W. Head, Lewis Klein. 
 - 2nd ed. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,  1984. 
 - 529 p. :  ill. ;  25 cm. 
 - Wadsworth series in mass communication .
<br/><br/> Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0534033539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs<br/>Radio programs<br/>Cable television
<br/><br/><label>Dewey Class. No.: </label>791.4409  / EAB