Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, Joho T. Bowen and James Makens. 
 - 6th ed 
 - India :   Pearson,  2016 
 - 629 p. :  ill. figs, pictures. ;  25 cmn 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789332518278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM