TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Purani,Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9871259026850
U1  - 658.8 
PY  - 2017///
CY  - Chenni
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Marketing
N1  - Includes index.
ER  -