Hartline, Ferrell <br/><br/>
Marketing strategy :  text and cases / 
Ferrell Hartline. 
 - 6th ed 
 - New Delhi :  CENGAGE Learning,  2018 
 - xxiv, 587 p. :  ill. ;  26 cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9788131531822   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / FEM