Lovelock, Cheistopher <br/><br/>
Services marketing :  people, technology, strategy / 
Cheistopher Lovelocl, Jochen Wirtz and Jayanta Chatterjee. 
 - 7th ed  
 - India :   Pearson,  2017 
 - xxi, 683 p. :  ill. figs, pictures, ;  25 cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9788131759394 9788177584509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / LOS