Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra and Satyabhusan Dash. 
 - 7th ed 
 - Delhi :  Pearson,  2016 
 - xxx, 968 p. :  tables, ill. ;  28 cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAM