TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0256101167
U1  - 658.8 20
PY  - 1991///
CY  - Homewood
PB  - Irwin
KW  - Marketing
ER  -