McCarthy, E. Jerome. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
E. Jerome McCarthy and William D. Perreault. 
 - 1991 
 - Homewood :  Irwin,  1991 
 - viii, 107 p. :  ill. ;  26 cm 
<br/><br/><label>ISBN: </label>0256101167 
<br/><br/><label>LCCN: </label>sn 92028178  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCA