Robinette, Scott <br/><br/>
Emotion marketing :  the Hallmark way of winning customers for life / 
Scott Robinette, Claire Brand and Vicki Lenz. 
 - 1st ed 
 - New York :  McGraw-Hill,  2001 
 - xvii, 247 p. ;  24 cm 
<br/><br/>Includes bibliographical references (p. 233-237) and index. 
<br/><br/><label>ISBN: </label>0071364145 
<br/><br/><label>LCCN: </label>00065374  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer relations<br/>Consumer satisfaction
<br/><br/><label>LC Class. No.: </label>HF5415  / .R5553 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROE