Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly and  John L. Graham. 
 - 15th ed 
 - New Delhi :  McGraw Hill Education (India) Pvt. Ltd.,  2011 
 - xxxiii, 622 p. :  pictures, ill. ;  28 cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780073529943  007352994X  
<br/><br/><label>LCCN: </label>2010020200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>LC Class. No.: </label>HF1416  / .C375 2011 
<br/><br/><label>Dewey Class. No.: </label>658.47  / CAI