Cateora, Philip R <br/><br/>
International marketing / 
Philip R Cateora, Mary C Gilly and John L Graham. 
 - 16th ed 
 - Chennai :  McGraw Hill Education (India) Pvt. Ltd.,  2018 
 - xxxiii, 638 p. :  pictures, ill. ;  28 cm 
<br/><br/><label>ISBN: </label>9789387432321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658   / CAI