TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Parameswaran,Ambi M.G.
AU  - Jacob,Isaac
TI  - Strategic brand management: building, measuring and managing brand equity 
SN  - 9789332542204
U1  - 658 
PY  - 2016///
CY  - India
PB  - Pearson
KW  - Brand Management
N1  - Includes index
ER  -