<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00870nam a2200277 a 4500</leader>
  <controlfield tag="001">20344</controlfield>
  <controlfield tag="003">Central Library, Khulna University</controlfield>
  <controlfield tag="005">20260519120736.0</controlfield>
  <controlfield tag="008">260519s2022    ii ad||| |||| 001 0deng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789356062665</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">Central Library, Khulna University</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="2">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">KOM</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Kotler, Philip.</subfield>
    <subfield code="e">Author</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing management / </subfield>
    <subfield code="c">Philip Kotler  et. al.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">16th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi : </subfield>
    <subfield code="b">Pearson, </subfield>
    <subfield code="c">c2022</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxxii, 596 p. : </subfield>
    <subfield code="b">illustrations ; </subfield>
    <subfield code="c">26 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and indexes.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Keller, Kevin Lane.</subfield>
    <subfield code="e">Author</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Chernev, Alexander.</subfield>
    <subfield code="e">Author</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Sheth, Jagdish N.</subfield>
    <subfield code="e">Author</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Shainesh, G.</subfield>
    <subfield code="e">Author</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="8">Rack No. : 41 Annex : 01 Shelve No. : A-05</subfield>
    <subfield code="a">CLKU</subfield>
    <subfield code="b">CLKU</subfield>
    <subfield code="c">Reference Section (Non-Issuable Books)</subfield>
    <subfield code="d">2025-12-14</subfield>
    <subfield code="e">Rack No. : 41 Annex : 01 Shelve No. : A-05</subfield>
    <subfield code="g">1520.00</subfield>
    <subfield code="h">7th impression 2025</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 KOM 2022</subfield>
    <subfield code="p">55750</subfield>
    <subfield code="r">2026-05-19 12:20:40</subfield>
    <subfield code="t">C-1 (NI)</subfield>
    <subfield code="w">2026-05-19</subfield>
    <subfield code="x">Business Administration Discipline</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Rack No. : 48 Shelve No. : B-05</subfield>
    <subfield code="a">CLKU</subfield>
    <subfield code="b">CLKU</subfield>
    <subfield code="c">General Stack (Issuable Books)</subfield>
    <subfield code="d">2025-12-14</subfield>
    <subfield code="e">Rack No. : 48 Shelve No. : B-05</subfield>
    <subfield code="g">1520.00</subfield>
    <subfield code="h">7th impression 2025</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 KOM 2022</subfield>
    <subfield code="p">55751</subfield>
    <subfield code="r">2026-05-19 12:20:40</subfield>
    <subfield code="t">C-2 (I)</subfield>
    <subfield code="w">2026-05-19</subfield>
    <subfield code="x">Business Administration Discipline</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Rack No. : 48 Shelve No. : B-05</subfield>
    <subfield code="a">CLKU</subfield>
    <subfield code="b">CLKU</subfield>
    <subfield code="c">General Stack (Issuable Books)</subfield>
    <subfield code="d">2025-12-14</subfield>
    <subfield code="e">Rack No. : 48 Shelve No. : B-05</subfield>
    <subfield code="g">1520.00</subfield>
    <subfield code="h">7th impression 2025</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 KOM 2022</subfield>
    <subfield code="p">55752</subfield>
    <subfield code="r">2026-05-19 12:20:40</subfield>
    <subfield code="t">C-3 (I)</subfield>
    <subfield code="w">2026-05-19</subfield>
    <subfield code="x">Business Administration Discipline</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Rack No. : 48 Shelve No. : B-05</subfield>
    <subfield code="a">CLKU</subfield>
    <subfield code="b">CLKU</subfield>
    <subfield code="c">General Stack (Issuable Books)</subfield>
    <subfield code="d">2025-12-14</subfield>
    <subfield code="e">Rack No. : 48 Shelve No. : B-05</subfield>
    <subfield code="g">1520.00</subfield>
    <subfield code="h">7th impression 2025</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 KOM 2022</subfield>
    <subfield code="p">55753</subfield>
    <subfield code="r">2026-05-19 12:20:40</subfield>
    <subfield code="t">C-4 (I)</subfield>
    <subfield code="w">2026-05-19</subfield>
    <subfield code="x">Business Administration Discipline</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Rack No. : 48 Shelve No. : B-05</subfield>
    <subfield code="a">CLKU</subfield>
    <subfield code="b">CLKU</subfield>
    <subfield code="c">General Stack (Issuable Books)</subfield>
    <subfield code="d">2025-12-14</subfield>
    <subfield code="e">Rack No. : 48 Shelve No. : B-05</subfield>
    <subfield code="g">1520.00</subfield>
    <subfield code="h">7th impression 2025</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 KOM 2022</subfield>
    <subfield code="p">55754</subfield>
    <subfield code="r">2026-05-19 12:20:40</subfield>
    <subfield code="t">C-5 (I)</subfield>
    <subfield code="w">2026-05-19</subfield>
    <subfield code="x">Business Administration Discipline</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">20344</subfield>
    <subfield code="d">20344</subfield>
  </datafield>
</record>
