TY  - BOOK
AU  - Kerin, Roger A
AU  -  Hartley, Steven W
AU  -  Rudelius, William
TI  - Marketing : the core / 
SN  - 9780072547030
U1  - 658.8 
PY  - 2004///
CY  - Boston : 
PB  - McGraw-Hill\Irwin, 
KW  -  Marketing
KW  - Sales Promotion
KW  - Market Appraisal
ER  -