Kerin, Roger A <br/><br/>
Marketing : the core /  
Roger A Kerin, Steven W Hartley, & William Rudelius 
 - Boston :   McGraw-Hill\Irwin,   2004. 
 - xxxii, 125p. :   illus ;   27cm 
<br/><br/><label>ISBN: </label>9780072547030 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing <br/>Sales Promotion <br/>Market Appraisal
<br/><br/><label>Dewey Class. No.: </label>658.8