TY  - BOOK
AU  -  Lattimore , Dan 
AU  - Baskin, ,  Otis W 
AU  - 
AU  -  Toth , Elizabeth L.
TI  - Public Relations : : The Practice and the Profession 
SN  - 978-0072424027
U1  - 659.2 
PY  - 1997///
CY  - New York
PB  -  McGraw Hill
KW  - Public relations
KW  - Communication in organizations
KW  - Business communication
KW  - Mass communication
ER  -