Radical E : From GE to Enron Lessons on How to Rule the Web /
Joel Kurtzman , Glenn Rifkin .
- 1st ed.
- New York : John Wiley and sons , 2001.
- 213 p. : 23 cm.
Includes index .
0471410470
E‑business strategies Digital marketing Corporate internet adoption Business transformation through technology Case studies: GE, Enron, Victoria’s Secret, and others