TY  - BOOK
AU  - Myers ,Greg 
TI  - Ad Worlds: : Brands, Media, Audiences 
SN  - 9780340700075
U1  - 659.1  
PY  - 1999///
CY  - New York
PB  - Arnold
KW  - Advertising
KW  -  Communication Studies
KW  - Media Studies
KW  -  Audience Analysis
KW  - Discourse Analysis
KW  -  Cultural Studies
N1  - Includes index and bibliography
ER  -