Cjatirvedo ,B.K. <br/><br/>
Media Management :  Emerging Challenges in New Millennium / 
B.K. Cjatirvedo and Paul Martin 
 - 1st ed. 
 - New Delhi :  Global vision ,  2013. 
 - 362 p. :  ills. ;  24 cm. 
<br/><br/>Includes index and bibliographies. 
<br/><br/>CHAPTER-1 INTRODUCTION CHAPTER- 2 LEADERSHIP AND WORK MOTIVATION IN MEDIA ORGANISATION CHAPTER-3 PLANNING, BUDGETING AND DECISION MAKING CHAPTER-4 MEDIA REGULATION AND SELF-REGULATION CHAPTER-5 MANAGERIAL DECISIONS<br/> CHAPTER -6 TECHNOLOGICAL APPROACH<br/> CHAPTER -7 MARKET ANALYSIS AND MARKETING RESEARCH CHAPTER-8 MANAGING MEDIA AND PUBLIC RELATIONS 
<br/><br/><label>ISBN: </label>9788182205970 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Mass media <br/>Médias
<br/><br/><label>Dewey Class. No.: </label>302.23  / CHM