TY  - BOOK
AU  - Smudde ,Peter M. 
TI  - Managing Public Relations Business Principles and Tools for Strategic Communication
SN  - 9781032076768
U1  -  659.2 
PY  - 2023///
CY  - New York : 
PB  -  Routledge
KW  - Public relations—Management
KW  -  Strategic communication
KW  - Business communication
KW  -  Public relations
KW  - Corporate communication
KW  - Marketing—Public relations
N1  - Includes index; 1. Leadership and management in public relations: Two sides of the same coin,; 2. Team management,; 3. Professionalism, ethics, and law: The good person representing organizations well;  4. Distinctions between agency and nonagency operations,; 5. Operations tools I: Strategic plans and financial matters; , 6. Operations tools II: Performance measurement, performance reviews, and human resources management,; 7. Decision-making in tune with the organizational strategic plan,; 8. Client-centered communication,; 9. Business-development principles,; 10. Requests for proposals and new-business pitches;  11. Personal career-planning approaches,
ER  -