TY  - BOOK
AU  -  Dayal,Manoj
TI  - Media Metrics: : An Introduction to Quantitative Research in Mass Communication 
SN  - 9789386062161
U1  - 302.23072 
PY  - 2017///
CY  - New Delhi : 
PB  - Sage
KW  - Mass media—Research—Methodology​
KW  - Mass communication—Statistical methods​
KW  - Communication—Quantitative research
KW  - Media studies—Data analysis
N1  - Summary:This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis; Includes index and bibliographies; Media Metrics: A Conceptual Framework
; Mathematics in Media Research
; Data Processing and Analysis in Mass Communication
; Measures of Central Tendency in Media Research
; Measures of Dispersion in Media Studies

; Measures of Asymmetry in Mass Communication; 
Measures of Relationship and Other Measures in Media Research
; Parametric Testing of Hypothesis in Media Studies
; Nonparametric Testing of Hypothesis in Mass Communication Chi-square Test in Media Research
; Analysis of Variance in Media Studies
; Multivariate Analysis Techniques in Mass Communication
; Report Writing in Quantitative Media Research
;  Computer Applications in Quantitative Media Studies
ER  -