Global Culture/Individual Identity :
Gordon Mathews
- 1st ed.
- New York : Routledge , 2000.
- 228 p. : 22 cm.
Includes index.
Chapter 1 On the meanings of culture; Chapter 2 What in the world is Japanese? Chapter 3 What in the world is American?; Chapter 4 What in the world is Chinese? Chapter 5 Searching for home in the cultural supermarket
9780415206167
Globalization and Culture Cultural Identity Individualism vs. Collectivism Social Identity Media and Global Culture