TY  - BOOK
AU  - Newman, Amy
TI  - Business Communication : : In Person, In Print, Online / 
SN  - 9789355735423
U1  - 658.45 
PY  - 2017///
CY  - Massachusetts, USA : 
PB  - Cengage Learning, 
KW  - Business communication
KW  - Communication in management
KW  - Communication in organizations
N1  - Includes bibliographical references and indexes; Part 1. Foundation of business communication
Understanding business communication
Team and intercultural communication
Interpersonal communication skills
; Part 2. Developing your business writing skills
Writing process
Improving your writing style
; Part 3. Written messages
Neutral and positive messages
Persuasive messages
Bad-news messages
; Part 4. Report writing
Planning the report and managing data
Writing the report
; Part 5. Oral and employment communication
Oral presentations
Employment communication
N2  - Discover a realistic approach to communication in today's organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint(R) decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals
ER  -